Google, in collaboration with Enterprise Ireland (EI) and the Local Enterprise Offices (LEO), has unveiled the 21 SMEs selected across Ireland to receive a prestigious prize as part of the “You’re the Business” campaign. Now in its second year, this initiative serves as both a training and mentoring programme designed to propel Irish SME growth through digitalization.
The competition aspect of You’re the Business acknowledges and rewards SMEs at various stages of their digital journey, from those establishing an online presence to those venturing into global markets. Entrants were tasked with submitting a concise video detailing their business’s significance and showcasing digital strategies driving growth.
Winners of the competition will receive a comprehensive digital support package from Google, including €1,000 in Google Ads credit and personalised consultations with industry experts. This invaluable assistance aims to further develop and expand their businesses, with winners also invited to a celebratory event at Google’s The Foundry later this year.
Jasmine Feehan, founder of Dóchas Design Studio, was awarded an additional prize for her outstanding efforts in online business promotion. Reflecting on her win, Jasmine emphasised the pivotal role of website development and social media marketing in driving her business’s success and fostering an online community.
Sofie Rooney, co-owner and founder of Chimac, a Dublin-based Korean fusion chicken and sauce company, expressed delight at being named a winner. Sofie highlighted the instrumental role of digital media in promoting Chimac’s offerings and engaging with customers, underscoring Google’s support in shaping their strategic planning and marketing strategies for 2024.
Cera Ward, Managing Director of Google Ireland, emphasised the significance of SMEs in the Irish economy and the critical need for a strong online presence to reach consumers. Ward commended the winners and reiterated Google’s commitment to empowering SMEs through digital training and resources.
Richard Murphy, head of the LEO Support and Coordination Unit at Enterprise Ireland, echoed these sentiments, highlighting the pivotal role of digitalization in SME growth and expressing support for the winners as they continue to expand their businesses, both domestically and internationally.
The “You’re the Business” initiative underscores a commitment to digital upskilling, offering SMEs in Ireland access to on-demand training, e-learning courses, and a wealth of resources. Through strategic partnerships and collaborative efforts, Google, EI, and LEOs are empowering SMEs to thrive in an increasingly digital landscape, driving innovation and economic growth.
As the foundation of “You’re the Business” continues to strengthen, it stands as a beacon of opportunity for SMEs across Ireland, offering the tools and support needed to navigate the digital realm with confidence and success.
