Amazon Ads Empowering Small Businesses

4 mins read

As the business world evolves, entrepreneurs and small to medium-sized businesses (SMBs) are confronting unprecedented challenges. Faced with the need to achieve more with limited resources, the pressures on SMBs can seem overwhelming. However, there is a powerful solution that has proven to be a game-changer for businesses of all sizes – Amazon Ads.

In the year 2022 alone, the impact of Amazon Ads on European small-and-medium-sized enterprises (SMEs) was nothing short of remarkable. More than 125,000 SMEs successfully sold over 1.2 billion products to Amazon customers worldwide, equivalent to a staggering 2,200 sales every minute, as reported in the recently released 2023 Amazon EU Economic Impact Report. The driving force behind the success of these smaller brands? Amazon Ads.

Contrary to the misconception that advertising on Amazon is reserved for big brands, the reality is that Amazon Ads products are designed for everyone, including small businesses. In the United Kingdom, for instance, small businesses attributed an average of 23% of their sales to Amazon Ads, dispelling the notion that advertising on this platform is exclusive to industry giants.

What makes Amazon Ads particularly appealing is its flexibility. No matter the size of your budget, sponsored ads can be tailored to work within it. With a budget as modest as €10/£10 a day, businesses can kickstart their advertising journey, beginning with Sponsored Products – cost-per-click ads designed to promote individual product listings.

As businesses grow, they can seamlessly incorporate other Amazon Ads products into their advertising mix to enhance brand building and reach a broader audience. Sponsored Brands, for instance, are creative ads that appear in relevant Amazon shopping results, aiding customers in discovering new brands. Meanwhile, Sponsored Display self-service display ads engage shoppers across their entire shopping journey, both on and off Amazon.

The success stories speak for themselves. Entrepreneurs utilising Amazon Ads have reported a significant boost in sales and visibility. In Europe, small and medium-sized businesses witnessed a remarkable 120% increase in glance views within 20 weeks of launching sponsored ads in their respective countries.

Furthermore, Amazon Ads doesn’t merely offer a platform for advertising; it provides valuable insights into ad performance. Businesses can leverage these insights to refine their targeting and messaging, ultimately improving their return on ad spend (ROAS).

For those starting out, Amazon Launchpad emerges as a crucial support system. This program, designed to aid startups and small businesses, provides assistance with marketing and product distribution. Participants in Amazon Launchpad also receive Amazon Ads click credits, offering them an initial boost in their advertising efforts.

Amazon Ads stands out as an accessible and effective marketing tool for entrepreneurs and SMBs looking to navigate the challenges of today’s business landscape. Whether you’re aiming for immediate results or long-term brand building, Amazon Ads provides the platform and flexibility needed for businesses to thrive in the competitive market. The success stories and statistics speak volumes – it’s time for entrepreneurs to harness the power of Amazon Ads and propel their businesses to new heights.