German Collaboration Boosts Profitability for SMEs in Tunisia

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Eighty small and medium-sized enterprises (SMEs) in Tunisia have significantly improved their profitability through the Tunisian-German cooperation programme “SME Business Training and Coaching Loop.” According to Minister of Industry, Energy, and Mines, Fatma Chiboub Thabet, the initial assessment of the project revealed that 80 out of 100 beneficiary SMEs successfully overcame difficulties faced after the COVID-19 pandemic.

During a certificate handover ceremony in Hammamet, Minister Thabet highlighted that the nine-month programme provided technical advice and support to SMEs in the textile, clothing, agri-food, electricity, and services sectors across various regions. The project was tailored to the specific characteristics of each company, focusing on strengthening the skills of young entrepreneurs who run these businesses.

The programme introduced innovative management mechanisms and methods, along with improved human resources management, to boost exports and enhance digital marketing strategies. This comprehensive approach has helped beneficiary companies navigate post-pandemic challenges and achieve greater profitability.