Instacart, the renowned grocery delivery company, has joined forces with Uber Eats to introduce an exciting new feature for its customers: restaurant delivery. With this collaboration, Instacart is set to enhance its service offerings and cater to the diverse needs of its user base.
In the coming weeks, Instacart shoppers in the United States will notice a new “Restaurants” tab within the Instacart app, facilitating seamless access to restaurant orders. These orders will be fulfilled by Uber Eats drivers, ensuring efficient and timely delivery to customers’ doorsteps.
Instacart Plus members, who enjoy exclusive benefits such as free grocery deliveries for orders over $35, will now also receive complimentary restaurant delivery for orders meeting the same threshold. On the other hand, regular Instacart members will incur standard Uber Eats delivery fees for restaurant orders.
While specific financial details of the partnership remain undisclosed, Instacart has confirmed that it will earn an affiliate fee for every order processed through the platform. This collaboration underscores Instacart’s commitment to diversifying its services and meeting the evolving needs of its customers.
The move comes as Instacart recognises the growing demand for both grocery and restaurant deliveries among consumers. With more than one-third of Americans ordering takeout or delivery at least once a week, Instacart aims to bridge the gap and provide a comprehensive solution for all their delivery needs.
In a competitive grocery delivery market where Instacart holds a significant share, this partnership with Uber Eats will further solidify its position and offer customers added convenience and choice. By leveraging Uber Eats’ extensive network and capabilities, Instacart aims to elevate the customer experience and drive more value for its user base.
The collaboration between Instacart and Uber Eats signifies a strategic move to capture a larger market share and reinforce their respective positions as leaders in the food delivery industry. As both companies continue to innovate and expand their offerings, customers can expect a seamless and efficient delivery experience, whether they’re ordering groceries or dining from their favourite restaurants.
